FOR RESPONSIBLE INVESTING
MANIFESTO
Adventurous Ideas’ Principles for
Responsible and Sustainable Investing
We at Adventurous Ideas believe in a better tomorrow and commit ourselves to act towards it. We recognize that the pursuit of economic growth must occur within the confines of social, ethical and environmental limits. We guide and shape our investment activity according to the following principles:
Climate Change Mitigation: We invest in companies that strive to reduce their greenhouse gas emissions and promote the use of renewable energy.
Efficient Use of Resources and Materials: We support innovations and businesses that optimize resource use and promote sustainable production.
Waste Reduction and Recycling Promotion: We encourage circular economy models where product life cycles are extended and waste generation is minimized.
Pollution Prevention: We invest in clean technology and businesses committed to reducing pollution.
Biodiversity: We favour actors who protect natural diversity and promote the preservation of natural habitats.
Sustainable Agriculture and Forestry: We recognize the importance of responsible land and forest use and invest in sustainable practices.
Water Conservation: We support the sustainable use of water resources and invest in water protection initiatives.
Animal Rights: We oppose animal testing and support practices that promote animal welfare.
Veganism: We promote plant-based alternatives and invest in companies developing sustainable and ethical food products.
Workforce Well-being: We demand fair working conditions and a living wage for all workers.
Diversity and Inclusion: We recognize the value of diversity and invest in inclusive businesses that represent a broad spectrum of humanity.
Community Impact: In our investments, we aim to support local communities and create positive social impacts.
Human Rights: We do not tolerate human rights abuses in any part of our supply chain and actively support the promotion of human rights.
Consumer Protection: We stand for transparency and honesty in commerce and invest in responsible marketing.
Ethical Supply Chains: We demand ethical behaviour from all supply chain participants and support fair trade principles.
Children's Rights: We ensure that our investments do not support the use of child labour in any way and promote the realization of children's rights.
Technology for the Benefit of Humankind: We invest in technological innovations that improve people's quality of life and promote sustainable development. We support companies that develop technology to solve societal problems and enhance resource efficiency.
Social Innovations: We encourage and support new social enterprises and initiatives that aim to solve societal challenges in innovative ways.
Circular Economy: We promote the principles of the circular economy in all our activities and invest in companies that design products and services with sustainability in mind, minimizing waste and maximizing the reuse of materials.
We encourage other investors to join us in this endeavour towards a more responsible and sustainable future. We believe that together, we can transform the markets to work for the benefit of our planet and its inhabitants. We have only one world, and protecting it is the responsibility of us all.